Primary Health is our longtime partner in little emergencies (and big wins). As Idaho’s largest independent medical group — with more than 20 clinics providing urgent care and family medicine — we’ve worked with them since 2018, long enough to grow through new locations, shifting audiences, and that little global pandemic you may have heard about. Along the way, we’ve crafted campaigns that meet people where they are: reassuring when they need it, entertaining when it helps, and always human. Together, we’ve helped shape Southwest Idaho’s most trusted urgent care brand — one carefully timed cough, meltdown, and little emergency at a time.